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I would recommend Tom to any franchise that needs help with SEO, unless they are one of our competitors.
My experiences with your company has been extraordinary! My clientele has more than tripled since acquiring your services. I am proud to show off my professional website to potential clients, and the branding you’ve done for my business truly exemplifies who I am personally. I am more than pleased with your work, and look forward to continue my marketing with you!
Thanks Tom for all of your help with our website and SEO needs. We have only been using Integrity marketing for a few month now but we have already seen very good results and look forward to working with Integrity marketing in the future. The staff has been very easy to work with. Only The best.
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Search engine optimization (SEO) is a technique that is becoming increasingly important for the lead generation efforts of multi-unit businesses, regional franchise advertising coops and national franchises. However, it is very important that if you are looking to an agency for franchise SEO services that you understand that there are two general areas that those services fall under as well as what the differences are between the two: Local SEO and Traditional SEO. Before you hire a firm, make sure you understand what the differences are between local and traditional SEO services first. As you are probably aware of already, when it comes to franchise marketing strategy, SEO is a critical component. If you ignore search engine optimization you will be leaving a lot of money on the table, ignoring one of the most efficient and cost effective methods for acquiring customers, settling for a reduced return on advertising spend (ROA) and conceding marketing share to your competition. With the recent and rapid growth of smart phones (Pew Research Internet Project reports that a majority of American adults own one now), consumers have the ability to search for anything from anywhere at any time. This has resulted in individuals hyper searching. If you ignore these trends and facts in consumer behavior and rely on traditional marketing too much, your business will suffer negative financial consequences from it. Although it is still necessary in many industries to do traditional marketing, it is still critical for retail franchises to integrate an effective franchise SEO strategy for every market in order for their traditional marketing (Print, Radio, TV, etc.) to be successful. It is what drives consumers to organic searches for your company's services and products. Franchise SEO Services: Understanding The Differences Between Traditional And Local SEO Two Kinds of Franchise SEO Services Local SEO and Traditional SEO are the two main types of SEO. Each one has its own optimization process. 1. Traditional SEO Common traditional SEO refers to search engine results where there is no local push pin or "map pack" with a map an address next to in the search results on Google. So for a query with Dallas as a geo qualifier those results without any phone numbers, addresses or push pins would be referred to as traditional SEO in the industry. Google determines which queries to display in a "map pack." And around the end of July Google significantly reduced how many queries have results that include a "map pack" (as part of its update to the Pigeon algorithm). Factors Contributing To Page Ranking For Traditional SEO A few of the major questions include: Is a page topically relevant to what the searcher's query is? Or does the page discuss the subject keywords being searched? Does Google consider the page to be authoritative? In many cases authority is determine by the inbound links coming from other websites in addition to internal links of the website coming from other relevant pages. Generally speaking, pages that have many high quality [...]
Why Franchises Should Use Regional Websites Are smaller competitors ranking higher than your website? Is your acquisition cost per customer too high? These are classic signs of a poorly designed SEO strategy. Other signs include not being able to find the company's site on search engines, relying on traditional media too much, a low ROI and being unable to meet lead generation goals. If this sounds familiar, it is time to rethink your approach to SEO. Most franchise marketing systems rely on a central command center provided by the franchisor. The franchise makes most of the marketing decisions and decides how money is spent on advertising. Online marketing is usually part of a larger marketing strategy. The franchise's main website is the only official source of information for customers and individual locations only get a single webpage on this website. The franchise is responsible for the SEO strategy that brings visitors to this central website. There are a few issues with this approach. Relying on a central website operated by the franchisor is not ideal for SEO and for online marketing efforts. Generating leads on a local level is not easy and this is the right approach to generate online sales. Each franchise location is competing against a number of businesses in their respective areas and a single webpage on a franchise website is not enough to attract customers. Relying on a centralized marketing strategy is not a good way to compete against businesses that use local SEO techniques. How Should Franchises Do SEO? Each franchise location or region should have its own URL and its own local platform for online marketing. The franchisor should still maintain some level of control over marketing efforts but locations or regions should play a more active part in developing their online presence. Franchisors are usually reluctant to adopt this model because they feel that decentralizing their marketing efforts will result in a multitude of websites that will not allow them to compete against other national franchises and that selling franchises will be more difficult. This is not true. Regional websites perform a lot better than national sites in local searches. This results in more exposure for these franchises and in more sales. As a result, franchises are able to generate more revenues compared to what they would have been able to achieve with a single national website. With the right SEO strategy, a regional site can rank at the top of search results for local phrases and be easier to find for local customers. Regional sites will not rank for national search phrases and will not compete against the national site of the franchise. Switching to a model that favors regional sites over a national one results in more sales, higher profit margins and in marketing dollars being spent more efficiently. We have found that regional sites perform better than the single webpage they used to have on the main website of the franchise and that revenues typically go up by 30%. Selling [...]
How to Take Local Search Engine Optimization to Multiple Locations with Franchise SEO Let me take the opportunity to apologize for the title, which is not the complete picture. Search engine optimization, or SEO as it is more commonly known, has a wide range of implications and needs. From the needs for franchises to single businesses to the differences between paid SEO techniques and those with an organic base, you need to understand the differences. There is a lot going on in the industry, with SEO needs including the development of effective landing pages to relevant keywords that are niche specific. Many franchise companies are attempting to figure out the best SEO techniques, as are their marketing experts. You can find tons of information that has been written and published on the web regarding search engine optimization. However, this type of research will likely not give you the results that you are seeking. The big reason for this is that the focus in these articles is incomplete at best. Among the reasons for this is that each location in the world has area specific needs when it comes to SEO. Each location needs to cater to the local audience. In addition, you will see that your strategies must differ from that of online retailers who also serve a large area. Understanding how to get your business seen by the right folks is vital to your success. Ensuring that your content still pleases google and the other search engines is an essential aspect of franchise SEO. If you are brand new to the concepts involved with search engine optimization, fear not. You can check out this beginner's guide for free and get the information that you need. Start With Directory Listings Listings are the first, but not only aspect of your SEO needs that have to be addressed. Any local directory that lists businesses should have your company name and every franchise listed. One option is to find them with your own research. Alternatively, there are some great tools like Whitespark you can use. Never heard of Whitespark? This is an excellent opportunity for you to find the directories that are niche relevant. Among the benefits for this amazing tool is that it will provide the listings for those folks in the correct parts of the country. After all, if your business is located in Miami, a listing in an Anchorage directory is not likely to get you the visits you need. While you can take the time to seek out the relevant directories and manually list each of your franchise locations, this is incredibly time-consuming. One of the things that you have to do when you are working on this is to make certain that each site has the correct information. You need to be consistent and have the right name. For example, if your business is ABC Contracting, you don't want to have your name show as ABC Contracting Boise. The NAP, or name, address and phone number listed [...]
If you are the type of person that enjoys getting punched repeatedly in your face by boxing gloves attached to mechanical arms, then working on SEO Local programs for a number of franchises in different locations may be just the perfect job just right for you. SEO for just about any of the multi-location organizations can be difficult. This is due to the complicated dynamics associated with franchises which can cause SEO engagement to be equal to trying to play a 3D chess games on top of a Rubik's cube. Below are a few of the challenges you can expect to face. Centralized Control Is Lacking For Listings Owners of a franchise and their location information are often already a complex task. Each of the franchises may or may not have claimed their local citations and Google My Business profile. In some cases an ex-employee will have the logins or perhaps no-one in the business will have the logins. Never the less, the listings in most cases are a mess and the task of fixing these through multiple tasks often results in a tedious task. Franchisees That Do Not Understand SEO These issues do not only relate to franchises. In many cases we work with various clients who have a basic or no knowledge of what SEO is and this is why they hire a business such as us. However, when the franchisees are told that they need to invest in SEO services that are chosen from corporate, particularly when they are unable to evaluate what they are actually investing into often leads to poor communication, confusion along with ineffective programs. The Franchises That Do Not Understand SEO It is extremely difficult to work with the location managers who are not educated about marketing in Google, but this task becomes even harder when the corporate also don't get it. In many cases the marketing managers for corporate check the box as they receive requests associated with SEO assistance from this field. This results in them bringing in an SEO vendor without the knowledge needed about how it actually works. In these cases, it then necessitates that this vendor will need to distribute these programs throughout the organization lacking the information on where landmines happen to be. In these cases this results in the vendor landing on these particular landmines. Little Control Over The Local Marketing Efforts Of The Franchisees' In many cases the franchisees will already have their very own marketing strategies that may meet up to or not to the corporate plan. In addition, franchisees will have also chosen their preferred vendors which also can or cannot be the better option for their business when compared to the national vendor chosen by corporate. Little Control Over The Marketing Efforts Of Corporate The corporate's will in many cases have their own ideas when it comes to what each of the locations need to be doing as well as how they need to be presenting their brand onto potential customers. These [...]