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Watch the video below to learn the biggest mistake franchises make in regards to SEO and how to align your Internet Marketing efforts.
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The 3 Key Components of Franchise SEO
The ideal SEO strategy for a franchise must contain these three components in order to be successful. If any of these components are overlooked or underutilized, then the website will never reach its full potential. These components are local on-page optimization, off-page link building, and Google map optimization. Let’s take a closer look at each of these components and how they will impact your franchise site.
Local On-Page Optimization
On-page optimization is a core component of any search engine optimization strategy. It involves website design, page speed, and keyword usage in a certain area. But when optimizing a page for a local business, there are additional factors that must be considered. These factors are often small and easy to overlook, but make a big difference when it comes to getting ahead of the competition.
A few of the on-page factors that are specific to local business include: geographic information, multiple NAP locations, city and state listing, and a location map. Attempting to build a landing page for a local business without having each of these factors carefully planned is a big mistake.
The city and state of your business should be present in multiple locations. The title of the page and the H1/H2 tags are of upmost importance. These are places where you would traditionally focus on using keywords, but location information takes priority. Of course, adding a keyword will only help to optimize further.
Your NAP stands for your name, address, and phone number. You should get used to seeing it and typing it because it’s going to be in a lot of different places. The tricky part is making sure that all of those places remain updated and in sync. If one of your NAP listings is different than the others, then Google will notice and it will hurt your rankings.
Off-Page Link Building
It’s been said time and time again that link building is the most important part of search engine optimization. While the validity of that statement can be debated, there’s still no denying that link building is extremely important. Your website needs to earn backlinks to prove to Google that it is a trustworthy authority site.
The first backlink that any local franchise should earn is from Google itself. This is accomplished by creating a Google My Business (GMB) listing. This gives your franchise a chance to land in the “3-pack” listing of companies that appears at the top of local searches.
From there, it’s time to branch out to local sources of backlinks. This includes third-party business listings, local press backlinks, backlinks from other local businesses, and local sponsorship. Link building is a difficult and time-consuming task, but it always pays off in the end.
Google Map Optimization
The final component that needs to be carefully managed is Google Map optimization. This involves optimizing your business listing so that it appears more appealing when being viewed on Google Maps. Many local searches now take place directly through the Google Maps search function. It also improves your company’s Google Map index so that it’s closer to the top when people search for nearby companies.
Google Map optimization is a relative newcomer to the SEO field and many marketing firms don’t give it the attention it deserves when marketing for their clients. As a result, those clients fall behind the competition because they aren’t visible through Google Maps.
A similar setback will occur if any of the above components don’t get the full attention that they require. Each of them is extremely important and your local franchise won’t reach its full potential without them.
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Why You Should Be Investing In SEO As A Franchise
As franchise marketing goes, it is very important to position your franchisees for success. There are a lot of different reasons you will want to invest in SEO as a multiple location corporation or franchise.
Reasons To Invest In SEO For Franchises:
1. It’s Cost Effective.
One of the main reasons you are going to want to be investing in SEO within your marketing agency efforts is because it is one of the most cost effective marketing agency strategies that you can implement into your mix. Because a majority of consumers now utilize search engines in order to find products and services that they might be interested in, you are going to be able to reach a lot of prospective buyers by investing in SEO.
2. Long-Term Strategy.
Another big reason you are going to want to be investing in SEO within your business is that of the impact that it can have on your long-term success. Because SEO for franchises is something that can take a long time to implement, it is something that you want to begin implementing immediately. You want to invest in SEO as a long-term strategy within your business because it can help you achieve long-term success. Not only will it put your business at the forefront of the marketplace by getting your brand and business in front of more prospective customers, but it is going to help your franchise establish much more brand trust within the marketplace as well. Content marketing is also a big plus for link building.
3. Your Competition Is Doing It.
Another big reason you want to be sure that you are investing in SEO within your business is that your competition is doing it. You want to be investing in SEO because your competition is likely already heavily invested in it. By ignoring the power of SEO and by ignoring search engines as a marketing opportunity, you are bound to lose out to your competition. Your competition will gain a significant competitive advantage over your own business as a result.
There are a lot of reasons you want to be sure that you are investing in SEO franchise within your marketing mix. As a franchise, you want to put your brand in the forefront of the marketplace. As more and more consumers leverage search engines to find what they are looking for, it can impact the buying cycle significantly. Because of this, you want to be investing a lot of resources into your own SEO efforts to maximize your success and your franchisees success.
Reasons Why You Need Search Engine Marketing for Multiple Location Companies
Just about every business needs to be heavily invested in lead generation nowadays. You need to be investing in SEO within your content marketing mix to ensure that you are able to remain as competitive as possible within the industry that you are operating within. Below, we will discuss some of the reasons why franchises have to invest in SEO.
Reasons for Franchise SEO:
1. Organic Search Rankings.
Nowadays, more and more consumers are using their favorite search engines in order to find the different products, services, and businesses they want to invest in. Because of this, you want to be sure that you are attracting these potential customers through your search engine optimization efforts. Without an emphasis placed within your SEO efforts, you are bound to lose out on a lot of potential traffic that you wouldn’t normally lose out on. Being able to maximize your organic search engine rankings can propel your business in a significant way because you will have more people actively seeking what you are offering ready and willing to buy from you.
2. Build Trust With Online Searchers.
Another big reason every business needs to be heavily invested in franchise SEO and your online presence is that it can effectively build trust with prospective customers in your industry. Because you are going to be ranking high within the search engines for buying keywords and key phrases, it will allow you to build a good amount of trust as the prospective customers are going to see your brand name consistently when they search for keywords within your industry. Along with this, they are also going to see your brand name alongside your biggest competition which can effectively put you in the same category as them in terms of the brand trust you have. While franchises might already have established a level of trust, you are going to be able to increase it by getting your website to rank higher.
3. Better Overall Experience.
Search engines are placing much more of an emphasis than ever before on ensuring that their users have excellent browsing experiences. Because of this, having good SEO campaign implemented into your site is going to help you provide a much better overall user experience.
Overall, there are plenty of different reasons you will want to be investing in franchise SEO within your business. Investing in SEO can help you drive more buying traffic to your website, build trust within the industry, and even create a better experience for your visitors.
Citations and Business Listings
Businesses also need a good Google map optimization strategy for the best franchise SEO service. Contact our digital marketing & social media company to learn more about our SEO strategies and SEO for franchise tactics.